Miami has never lacked luxury.
What it hasn’t had—until now—is a fully integrated, performance-based wellness brand redefining how people live inside their homes.

Enter SIRO.

With Siro Residences, Miami, the city steps into a new category—one where fitness, recovery, sleep, and mindfulness are not amenities…
they’re infrastructure.

The Project

Set in the heart of Brickell at 9 SE 6th Street, this dual-branded tower introduces:

• 350 private residences
• 180 hotel rooms

Developed by Kerzner International in partnership with 13th Floor Investments and Forse Holdings, this marks the brand’s first U.S. outpost.

Delivery is anticipated in 2030.

This isn’t just a new tower—it’s the physical rollout of a global wellness thesis.

The Residences

This is not traditional luxury.
It’s performance-oriented living, designed around how your body actually functions.

• Thoughtfully designed layouts optimized for light, movement, and rest
• Smart home integration tailored to circadian rhythm support
• Materials and systems selected with wellness in mind
• Seamless connection to in-building training and recovery spaces

The homes are not the headline here—they’re part of a larger system.

Pricing and launch details are still to be announced.

The Wellness Layer (Where It Wins)

This is where Siro separates itself—not just from condos, but from the entire branded residence category.

This is not a spa.
This is not a gym.
This is a daily performance ecosystem.

At the core:

• Fitness Lab — advanced training environment
• Recovery Lab — guided recovery, regeneration, and longevity-focused treatments

Built around five pillars:

• Fitness
• Nutrition
• Sleep
• Recovery
• Mindfulness

The difference is fundamental:
👉 This isn’t about adding wellness to your life. It’s about structuring your life around it.

Amenities Designed Around Performance

Everything here is engineered for optimization—not excess.

• Professional-grade training environments
• Recovery-focused facilities (cold/heat, compression, guided therapies)
• Spaces for mindfulness and mental reset
• Nutrition-forward programming and support
• Integrated hotel services for seamless living

This is hospitality—but redefined through a wellness lens.

The Location

Brickell remains the center of gravity for Miami’s growth.

Minutes from:

• Downtown Miami
• Brickell City Centre
• Miami River
• Key financial and business hubs
• Major transit and airport access

You’re in the middle of everything—but now, with a framework to actually sustain that pace.

Market Context

Branded residences continue to expand—but most follow a familiar formula:
Hotel name + amenities + service.

Siro takes a different approach:
👉 A brand built entirely around human performance and longevity

Backed by Kerzner International (the group behind iconic hospitality concepts), this is not a one-off concept—it’s a scalable global platform.

There is no direct comp in Miami right now.

Why This Matters

This project isn’t just another addition to the skyline.
It’s a signal of where high-end living is going.

• Wellness is no longer optional—it’s expected
• Buyers are prioritizing longevity, not just luxury
• Global brands are evolving beyond hospitality into lifestyle systems

For buyers paying attention:
This is early positioning in a category that will only expand.

Early Access

This opportunity is still pre-launch, with details unfolding.

If this aligns with what you’re watching—or should be—let’s connect.

Inquire About Siro Residences → 

📞 305.712.6522

📧 [email protected]