Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
We wanted our listings to stand out from the crowd, so we decided to keep pushing.
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The biggest reason we're able to attract so much attention is that we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On AlexandJoe.com, the shackles have been released and we're free to show your home the way we envision it.
How do we get Buyers to our website to see it? We employ a few different strategies, but chief among them is Facebook Marketing.
We understand people don't go to Facebook to buy a home. But we know the people who are buying homes are on Facebook.
More than once, we've heard stories like: "We weren't looking to buy a home, but we saw your listing on Facebook and realized we had to have it".
Our team is the exclusive South Florida partner for Highrises.com. Your home will receive unparalleled exposure on the homepage, social media and blogging channels with traffic that’s second to none with over 100,000 views per month and a network that reaches 40 of the major urban markets in the country.
Our team is the exclusive South Florida partner for Nook Real Estate. Nook Real Estate's groundbreaking new app - Search With Style - allows house hunters to search for their next home by more than 20 architectural styles with ease and accuracy.
Strategically planned based on your property type, location and style, our consistent Open House strategy allows us to convert digital into facetime. With every Open House, we aim to create a buzz and energy that will generate a sense of urgency and potential fear of loss if Buyers don't act on their interest in your listing. This is successfully executed through effective digital and traditional marketing (to ensure the Open House is well attended) and providing all guests with a great experience.
All of our print marketing pieces are custom designed, for every property. We work with professional graphic designers to create a consistent, polished and modern style for all of our print materials.
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