Marketing Timeline

 1.  Coming Soon

  • Coming soon sign
  • Digital ads
  • Email outreach
  • Direct mail campaign

 2.  Staging

  • Appliance upgrades
  • Furnishings
  • Virtual staging

 3.  Imagery

  • Daytime photography
  • Twilight photography
  • Aerial footage
  • Lifestyle video

 4.  Floorplan

  • Traditional floorplan
  • Virtual walkthrough


 5.  Listing Launch

  • Compass.com
  • MLS
  • Syndication


 6.  Signage

  • Townhouse sign
  • Window decal
  • Open house sign

 7.  Email Campaign

  • Weekly Cafecito email blast
  • Targeted follow-up
  • Property announcement
  • Open house invitations
  • Company email inclusions

 8.  Print Campaign

  • Postcards
  • Brochures
  • Advertising
  • Public relations

 9.  Digital Campaign

  • Paid social media promotion
  • Feature on A+J social media channels
  • Feature on alexandjoe.com
  • Feature on Compass channels advertising

 10.  Events

  • Brokers' open house
  • Special events
  • Open house launch
  • Weekend open houses

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