Transaction Timeline

 1.  Position


  • Evaluate comparable homes
  • Analyze market trends
  • Competitively price
  • Recommend lawyer
  • Discuss closing costs

 2.  Pre-Market


  • Launch as a coming soon listing
  • Monitor traffic
  • Evaluate pricing
  • Gather qualitative feedback

 3.  Prepare


  • Marketing strategy
  • Listing preparation (staging, floorplan, photography)
  • Inspections
  • Surveys
  • Client questionnaires

 4.  Launch


  • MLS and syndication
  • Networking
  • Signage



 5.  Market


  • Print and digital advertising
  • Print collateral
  • Targeted mailers and email campaigns

 6.  Show


  • Broker events
  • Open houses
  • Lead follow-up
  • Gather prospective buyer feedback

 7.  Update


  • Client progress reports
  • Listings statistics
  • Price assessment

 8.  Negotiate


  • Acceptance
  • Contingency removal

 9.  Escrow


  • Inspections
  • Title
  • Disclosures

 10.  Close + Celebrate


  • Sales Report

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